DAWN · INTELLIGENT DATA MANAGEMENT

A data manager that works for you.

Every business has broken or bad data hidden away somewhere. But most small businesses can’t hire a data manager.

Dawn is what you’d get if you could: someone who looks at your spreadsheets and systems, works out what’s wrong, fixes it, and keeps it fixed. Except it’s software, it’s available at nine on a Sunday, and it gets better at the job every time it does it.

A digital dashboard screenshot with instructions on asking questions about data and troubleshooting, featuring a navigation menu on the left, a question-answer section in the middle, and a help panel on the right, with a dark blue background and white text.
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But Dawn does more than just fix your data. You can set up repeatable processes to keep your data business-ready.

With your newly fixed data, you can build dashboards - charts, graphs, maps or anything that displays your information in the most useful way. Start getting value from data that used to give you nothing.

If managing your data is headache, no problem. Host it in Dawn. We’ll store it, run your regular processes on it to keep it up to date for you, and give you easy ways to update your data.

A digital infographic from Dawndata Management with the headline 'Keep what works: dashboards that re-run, workflows that re-run'. It shows two software interface screenshots illustrating analytics dashboards and workflow schedules, with descriptions for data management and automation. The background is dark blue with white text and colorful icons.

Where Dawn is today

In build, and running on real data in my own work. It isn’t on sale yet and I won’t put a date on it I can’t keep. If you’d like to be first in the queue, or you have a data problem you’d like it pointed at, leave your details below.

What Dawn will do first

Clean and transform. Fix the spreadsheet, standardise the columns, de-duplicate, reshape it for the system it’s going into.

Host your data properly. A real database instead of a shared drive, kept by Dawn, with your data staying yours.

Analytics and dashboards. The numbers you actually run the business on, kept up to date without anyone re-building them.

Capture. Forms that put data in the right shape from the start, so there’s nothing to fix later.

How it works

Drop a file into the chat or connect a source you already have. Dawn reads it cold and tells you what it found, before it assumes anything.

Bring your data

In plain English. Ghost, the intelligence inside Dawn, works out what the job needs, proposes a fix and shows its working. You confirm, or ask for something different.

Say what you need

Dawn does the job, and remembers how

The fix runs. If it’s something you’ll need again, save it as a process and run it on a schedule. Next month’s report does itself.

Join the early list

No newsletter, no drip campaign. I’ll email you when there’s something to see and when Dawn is ready to buy. If you have a data problem you’d like it pointed at, say so and I’ll come back to you.